Consumer Decision Making Process Assignment Example | Topics and Well Written Essays - 2000 words

Consumer Decision Making Process - Assignment ExampleFrom this paper it is clear thatconsidering the case of Williams, it seems that personal and psychological characteristics influence his buying behavior much(prenominal) than cultural and social factors. According to Tehran and Tehran, personal characteristics including occupation, age, education, and sex can have great influence on consumer behavior. Evidently, occupation of an single is directly tie in to the price and brand of the product they purchase. To illustrate, a part-time worker in a retail store is not likely to purchase Rado watches. In this case, Williams is a professional self-employed person who needs to travel across the globe to meet his business clients.This study outlines thatage and sex of the individual would regard the consumer behavior. For instance, when a teenager is elicit to buy Cargo Jeans, an elder adult is less likely to do so. Similarly, young males may be more unbalanced to avouch 800cc crui ser motorcycles while young females in the same age may not do so. Surveys indicate that young men are more interested in technical features of computer products. Since Williams is in his early 30s, technical features of the product are more likely to influence his buying behavior. Psychological factors including individual needs, motivation, image, attitude, and modus vivendi also affect consumer behavio.Williams is a self-employed professional and his occupational status indicates that he is a business-minded person motivated by the relish for unlimited income.... In this case, Williams is a professional self-employed person who needs to travel across the globe to meet his business clients. Probably, his business meetings include visual presentations and hence he may like to purchase expensive and top-branded device. Since Williams majority of clients are highly reputed professionals, he would not like to use any kind of inexpensive device to make presentations. Furthermore, as he works in the online business sector and makes business trips all over the world, he may pay peculiar(a) attention to functionality of the device. The price factor is not likely to affect this purchase because Williams is a global level businessman. In addition, age and sex of the individual would affect the consumer behavior. For instance, when a teenager is interested to buy Cargo Jeans, an elder adult is less likely to do so. Similarly, young males may be more excited to own 800cc cruiser motorcycles while young females in the same age may not do so. Surveys indicate that young men are more interested in technical features of computer products. Since Williams is in his early 30s, technical features of the product are more likely to influence his buying behavior. Psychological factors including individual needs, motivation, image, attitude, and lifestyle also affect consumer behavior (ibid 2006, p.193). Williams is a self-employed professional and his occupational status indica tes that he is a business-minded person motivated by the desire for unlimited income. Hence, he strives to enhance his career development. In short, he has a positive attitude towards life because he has been self-motivated. As a result, he get out certainly wish to make his presentations appealing to clients and therefore he may purchase a functionally