International Marketing Plan Research Paper Example | Topics and Well Written Essays - 750 words

internationalistic Marketing Plan - Research Paper ExampleThus an ice-cream brand for high-income consumers seems apparently senseless. The other devil variables left would be benefits sought and age group. The target market for this ice-cream is adults above 30 who have children. This manner this market indirectly targets the bulk of the population as the 30 year olds are likely to play along on the ice-cream to their children and to adults in the house The kind of marketing segmentation strategy that entrust be utilise would be undifferentiated market segmentation strategy. Undifferentiated marketing strategy is one in which the come with ignores all the segments in the market and appeals to the market with a single basic product. While a centering market could be defined for instance premium ice-cream, but that wont be new at this stage as this is not a known company and is just a startup. It depart confine the analysis and will restrict us from selling to all monetary value-categories. (Kotler, 2008) Qs 2 Competitive summary In Argentina most ice-cream parlors are opting for 250g pots today. Instead of sharing a 1 kg pot, consumers unravel to opt for their preferred choice. Nestle had for long been the market leader in ice-cream in Argentina. Its retail care for share stood at 15% as of 2009.Nestles huge distribution network has been the primary discernment behind its success and it continues to attract significant brand loyalty. The two primary competitors that we will face would be in Buenos Aries Grido Helado and Un Altra Volta. Grido Helado offers a wide range of flavors of ice cream from Vanilla to Flan to pine-apple ice-cream. The company presently has 9 stores operating in Buenos Aires and thats where we will be marketing too. Their ice-cream is pretty moderately priced. We will also be facing stiff competition from Freddo. Their brand is cheaply priced and their cheapest ice-cream is available at 6 USD. The competition in the market is intense and tough. The ice cream market in Argentina is by all odds competitive and lustrous. Not only are the Argentine people known for their excellent high pasture beef and wine but they are also renowned for their delicious ice cream and gelato products available. wrong is also a threat that Dipping Dots might face after the craze has drown from the initial trem dismissous openings. Ice cream in Buenos Aires ranges from $1 to $4.5 in exclusive ice cream shops. The medium price for Dipping Dots ice cream is between $3.50 for a small dish. This might be a barrier for slump income folks in Buenos Aires. Another threat they might face might entail with copy cats later(prenominal) on, since the product is so unique there is also not a particular patent preventing anyone else from write the distinguished ice cream dots it is so famous for taking away its truly unique quality. Qs 3 Marketing Objectives To slowly and gradually build the market share to 10% at least towards th e end of the second year. Create awareness about Dipping dots by conducting low-cost promotional activities. Since our target audience comprises of thirty plus adults of who use internet as a medium of communication, information, etc, we are creating awareness for our product by placing ads on free classifieds sites, by making commercials and placing them on free video submission site. Moreover, social networks such as Facebook and twitter are used to spread the message across. Capitalize on the opportunities available in Argentina and churn out varied flavors of the ice-cream